|Directed by||:||Timothy Reckart||Produced by||:||Jenni Magee Cook||Starring||:||Steven Yeun, Gina Rodriguez, Zachary Levi, Keegan-Michael Key||Production company||:||Sony Pictures Animation, Walden Media||Country||:||United States|
Super Bowl 2018: Margot Robbie, Chris Hemsworth’s Dundee trailer is actually a Tourism Australia ad
THE ambitious plan to take Australia to the Super Bowl began over dinner at a Sydney pizzeria this time last year — but could serve tourism operators close to $6 billion in US travel business by 2020.
The mock Crocodile Dundee trailer — teased to viewers before the NFL blockbuster today — proved to be the stunning launch of Tourism Australia’s biggest single advertising campaign into America since Paul Hogan fronted the Come Say G’Day ads over 30 years ago.
An all-star cast of Australia’s most popular showbiz exports — lead by Thor star Chris Hemsworth and featuring cameos by Oscar nominee Margot Robbie and Hugh Jackman — featured in the 60-second spot, which aired to an estimated audience of 110 million people during the Super Bowl showdown between New England Patriots and Philadelphia Eagles.